The fitness industry is failing people. Everyone from small studios to big box gyms are promoting life changing success this new year. Promising a slimmer waist, sexy thighs, and washboard abs.
The catch is that you have to follow restrictive food guides and unsustainable workout schedules.
Even more damaging is the fact that if you somehow manage to follow the “rules” and meet the unrealistic goals, the same fitness professionals that are promising you health and vitality reward you with cash but leave you without any tools to sustain your “success”.
We at Evolution Fitness are tired of the gimmicks and want to change the face of the fitness industry.
We’ve put together a challenge that encourages you to build healthy habits, get stronger, do recovery work, do strength work, participate in daily physical activity, and get involved with your community.
Will you lose some pounds? Sure, if you have some to lose, but more importantly you’ll challenge yourself to move better, be stronger, and train with purpose.
We have set up numerous activities that will encourage participants to not only train in the gym, but also to become more active outside the gym. Each challenge will have a point value attached to it.
At the end of the 6 weeks, the person with the highest point total will win the Evolution Fitness Challenge. This means anyone can win!
We have built in checks and balances to eliminate the possibility unfair point accumulation.
Some of the challenges include:
First, we want to encourage fitness throughout our Tucson community in a smart and effective manner. We believe that strength training and physical activity are cornerstones to a strong and healthy body so we want to encourage people to do more of these activities.
Second, we want to be the leaders in developing effective programs for our members at Evolution and the surrounding community. We believe that the fitness industry is failing people by promoting unhealthy practices and marketing them with sexy pictures and glamorized results. We see a need to change the face of fitness, promote sustainable habits, and level the playing fields for all that participate.
The challenge includes:
By participating in the challenge you’ll also receive a nutrition guide and body composition measurements. Although weight loss is not a focus for this challenge, we understand that some members may have body composition change goals and we want to make sure they are successful.
Each participant that signs up will have 6 weeks to complete the various challenges to accumulate points. The accumulation of points will be used for determining challenge leaders and rewards earned. Our point and reward system will be revealed to all participants at our challenge kickoff on February 6th, 2016. RSVP and come to the information meeting to find out more. You can choose to enroll then.
Prizes will be awarded to the participants with the highest amount of points as follows:
Looking around the fitness industry we seem to be inundated with before and after ads of extreme weight loss. I am seeing more and more gyms and supplement companies push their products on people with extreme and many times unhealthy expectations. Don’t get me wrong, before and after pictures can be motivating and we use them at Evolution Fitness in some of our ads, but my question for many people doing these challenges and dropping the weight, is what happens after the “after picture”? So you lost 20lbs in 5 weeks (unhealthy for most people by the way), what now? Was the weight lost just to win the challenge or was the weight lost as a product of healthy life long changes?
Lets talk about unrealistic Before and Afters. Unfortunately this stuff is everywhere. This is perfect example of photoshop and dishonest marketing.
After more than 15 years in the Fitness Industry and organizing numerous challenges over the years, I’ve decided that I am committed to stop buying in to what the fitness industry considers the standard in challenges. So the Evolution Staff and I came up with a challenge that doesn’t have to do with weight loss or before and after pictures. Our challenge will get people moving and hopefully allow them to create consistency in their training schedule and have goals outside of just weight loss. If weight loss is your goal you will still be able to accomplish that, as part of this challenge. However, the truth is that not everyone loses weight at the same pace and not everyone needs to lose a ton of weight so weight loss is not the biggest factor for this challenge. Well we leveled the playing field. So if you lose 15 lbs or 1 lb your chance of winning is about the same as long as you put in the work.